It’s Time to Go Beyond DIY to DIFM
Times are changing for the CEDIA channel. Shifting customer expectations and the growth of DIY smart home products have affected the way integrators sell their products and services – or at least they should have. Unfortunately, many AV companies have stuck with the same business model that they were using a decade ago, and it’s starting to show.
There’s no putting the DIY genie back in the bottle. It’s here to stay. What’s less certain is whether or not CEDIA integrators will continue to fight against it or embrace it as a new opportunity for growing their businesses.
Home Technology Pros is choosing the “new opportunity” option with our home technology franchise model. Here’s why: